Digital Innovation Management and Entrepreneurship

Professors Ioannis Maniatis
Course category OPT/GEN
Course ID DS-730
Credits 5
Lecture hours 3 hours
Lab hours 2 hours
Digital resources View on Aristarchus (Open e-Class)

This course focuses on the interconnection between entrepreneurial thinking and innovation. Upon successful completion of the course, the student will be able to:

  • understand the differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
  • learn how to analyze markets when searching for potential segments to target
  • select among strategies that could aid in growing customer base through inbound and outbound marketing
  • recognize business innovation opportunities
  • create a business plan around a minimum viable product

Course Contents

  • Methods and tools of enhancing innovativeness and creativity (Mindmapping, SixHats, SCAMPER)
  • Why startups are not smaller versions of large companies. Why Do Startups Fail
  • How do you find your customer archetype? Types of Customers & Types of Business Models
  • Relationship between Value Proposition and Customer Segments
  • Customer Acquisition Models and Customer Acquisition Cost (CAC)
  • How do you make your money? Revenue Stream and Pricing Revenue Streams
  • What is most important for the business? Financial Resources & Financial Planning
  • Intellectual Property – Patents & Trademarks
  • Presenting your startup–pitching for funds(seed & venture capital, angels, etc)
  • Business plan competitions and accelerator programs

Recommended Readings

  • Adedeji, B. & Rahman, M. (2018). Innovative Teaching Methods and Entrepreneurship Education: A Review of Literature. Journal of Research in Business, Economics and Management 10 (1), 1807-1813
  • Ghulam, N., Liñán, F., Fayolle, A., Krueger, N. y Walmsley, A. (2017). The Impact of Entrepreneurship Education in Higher Education: A Systematic Review and Research Agenda. Academy of Management Learning and Education, 16 (2), 277-299.
  • Lindberg, O. J., Olofsson, A.D., Fransson, G., Hansson, A. (2017): Developing awareness of digital competence and skills through dialogue: a methodological reflection, The International Academy of Technology, Education and Development, p. 5679-5686.